Noru Razak
WOW!! GOOGLE HELPS ENTREPRENEURS. HOW?
WOW!! GOOGLE HELPS ENTREPRENEURS. HOW?
- shereen adilah
- March 7, 2023
- 3:43 am
- No Comments
1.0 INTRODUCTION OF GOOGLE
As we know, Google is a very sophisticated facility and application that has existed for many years. While it is also a business and how is this business able to help other entrepreneurs across the country to expand and increase their sales everywhere? We should be grateful for the existence of the web and sophisticated IT applications such as Google to help the community and businessmen to find information, find answers that often come to our limitless minds, have an extensive network, and so on.
Google is an American multinational technology company, which profits from advertisements related to Internet search engines, e-mail, maps in office productivity, social networks, and video-sharing services. Google was initially established as a sole proprietorship on September 7, 1998. The company, which is based in Mountain View, California, has 19,786 full-time employees as of March 31, 2009. The founder of Google is Lawrence Edward Larry Page, who was born on March 26, 1973. Types of Google products are Google Maps, Google Translate, Google Drive, Google Docs, Gmail, and more. These applications and facilities have greatly helped people in every corner of the world to run their daily lives more easily.
As a whole, Google is a very sophisticated network that is used by everyone at all times. The evolution of telephones to cell phones and then to smartphones has changed the landscape of today’s society where everything moves fast and short. That at the same time has allowed entrepreneurs to run and help them in business online. This virtual business has also helped a lot to constantly improve the standard of living of the community, increase the country’s economy and provide wider knowledge in IT and technology to all entrepreneurs.
2.0 HOW CAN GOOGLE SUPPORT ENTREPRENEURS’ DAY TO DAY OPERATIONS?
Google helps entrepreneurs do business, especially those with small businesses in many ways and methods. First and foremost, the Google Business Profile builds customer awareness of the business activities carried out by the entrepreneur. It allows entrepreneurs to manage their business’s appearance on Google Search and Maps. It also allows entrepreneurs to connect with customers, post updates, list products, and services, and accept online orders.
While Google Ads generates web traffic and direct leads. It’s a marketing platform that can expand the target market. Indeed, Google Ads is one of the most effective paid online advertising methods. It is a pay-per-click model that puts content at the top of search results based on target keywords. Google ads’ 3 main goals are, can increase calls to the business, direct more visitors to the store and guide people to the business website or company landing page.
Not only that, Google also has a tool called Google Analytics, which shows the website traffic report. That way entrepreneurs can create more content that visitors and especially customers like. As a result, entrepreneurs can fix malfunctioning issues in the created content. It presents whether the business website is attractive to get more customers to the business or not. In other words, it helps entrepreneurs manage online business operations.
Additionally, Google Workspace which is a set of web-based software and productivity tools that entrepreneurs can use for business email, video conferencing, cloud storage, and file sharing using Gmail, Docs, and Drive. Google Workspace allows teams to share ideas instantly, just by sharing a link with others. Entrepreneurs can use it by sharing it with their business partners or their employees.
3.0 ADVANTAGES OF GOOGLE
- Wide network and platform
As we know, Google has a very wide network and platform around the world and because of that, it can help big and small business entrepreneurs to introduce their businesses to every corner of the world. An example is if a buyer wants to know information about our business, they can just do a Google search to find out the location, menu, store hours, and more. In addition, Google Search also provides fast and accurate services.
- Good promotion and high quality
Google also has very high-quality and well-sourced advertising to ensure that online businesses get a good response from customers. High-quality advertising can attract buyers to make surveys and searches about the products and services we do. Google also has authentic and verified resources for public use. An example of high-quality advertising is will appear on Google Search, YouTube, Google Play, and more.
- Fast and productive search results
Google Ads is known for delivering quick and easy results and reports to our businesses. For example, if a user searches for our business, the search results will be displayed on a screen with various types of information and links. With this facility, it is very easy for businesses to analyze our sales and marketing progress because the dashboard provides all the information related to our business.
4.0 DISADVANTAGES OF GOOGLE
- Requires a relatively high cost
For beginners consume an average daily budget of US$10 to US$50. Google Ads will stop running once the budget is maxed out. Money will run out within days if the advertising budget is not optimized. In conclusion, Google Ads requires a cost to advertise the market of a business.
- Limited customization options in Google Business Profile
The biggest disadvantage is the limited customization options. Google Business Profile is limited in terms of customizing your profile page and business presence on the platform. This can be a major limitation for businesses that are looking to create a unique, stand-out presence on the platform.
- Limitation in Google Analytics
The information provided by Google Analytics is limited. This is because the free version of Google Analytics relies entirely on cookies. In fact, some government organizations and national regulators impose restrictions on the use of internet cookies. Therefore, it is not the best way to track using cookies in tracking visitors in the business website.
5.0 OUR REVIEW AND SUGGESTIONS TO GOOGLE
BY SHEREEN ADILAH BINTI KUSNADI
- My review of all my time using Google is that they have fast and accurate search results. Google helps me a lot in searching for information and it also fits what I’m looking for. In addition, they also provide search results in the form of images for a more detailed explanation and provide a good understanding.
- In addition, if allowed to give suggestions to Google, I hope to provide Google Search services without using the internet network. This can help individuals who are unable to find information without having to buy the internet.
BY NOOR’ATIKAH BINTI ZULKEFLI
- In my opinion, the Google tool is very helpful for entrepreneurs to manage their businesses. This is because almost all individuals on earth use google and of course, a lot of information is searched on google. Entrepreneurs only need to create interesting content and advertising by analyzing Google Analytics.
- Other than that, Google may be able to reduce the cost payment with a lower price to use their application with a better version such as Google Analytics version 4. This is because considering that, almost all individuals on earth are loyal customers of google and the risk of losing Google may be small.
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Reference
https://my.oberlo.com/blog/google-trends
