Noru Razak
CANVA'S Impact Toward Entrepreneurs
Canva's Impact Towards Entreprenuers
INTRODUCTION- CANVA
Canva is a graphic design platform that provides users with an easy and intuitive way to create professional looking designs. It offers a variety of templates, elements and tools for designing logos, social media posts, presentations and various other visual content. Canva is accessible to users with no prior design experience and can be used on any device with an Internet connection. The app includes ready-made templates for users to use, and the platform is free and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. In 2021, Canva launched a video editing tool. Users can also pay for physical products to be printed and shipped. The platform is popular among small businesses, individual users and students for its user-friendly interface and variety of features.
HOW CAN THIS WEB APPLICATION SUPPORT ENTREPRENEURS’ DAY-TO-DAY OPERATIONS?
Managing Marketing Creativity
The progress of digital evolution is growing rapidly with various transformations affecting the lifestyle landscape, work culture and market trends around the world. Nowadays, a digital knowledge base is no longer foreign to most organisations and business sectors. Like it or not, digitization practices need to be adapted to meet business interests. A holistic approach in ensuring the effectiveness of the digital marketing strategy is now no longer only focused on digital platform management skills, but also includes the development of creativity in ensuring that every input of content and communication is able to have a positive impact on business aspirations.
Therefore, among the facilities that are the choice of entrepreneurs and industry in supporting the effectiveness of marketing through creativity is to take advantage of the existing Canva application in this digital space. Canva is a free and paid digital application facility to help simplify the process of graphic design for various business needs, creation of marketing materials and official communications. It is not only used by the industry sector, but also becomes a platform for individuals including professionals, entrepreneurs and online traders to students in creating interesting creative results.
For marketing purposes, Canva provides a variety of free or paid themes for graphic design and content marketing visuals. Canva does not require users to have high expertise in the field of design and graphics. This is because there are various themes available along with easy-to-learn graphic design tools to create posters, flyers, infographics, presentation slides, business cards and various other facilities including video editing for use on digital platforms and social media.
Supporting Business Credibility
The Canva application has also greatly helped start-up entrepreneurs, micro and small and medium enterprises (SMEs) in facilitating the process of visualising ideas for the development of content marketing to succeed in various promotions, advertisements and marketing campaigns on social media. The creation of advertising scripts such as posters, info graphics and video editing that supports Copywriting and Storytelling techniques, is indeed able to attract the attention of the audience more effectively.
In addition, it also helps to facilitate the preparation of entrepreneurs in the preparation of papers for the purpose of presentations and formal discussions. The convenience of cloud computing technology of the Canva application also facilitates all graphic design editing processes and data storage on Cloud storage. Then it can be downloaded on various smart devices by the Canva account owner when needed.
The Canva app can be easily registered using an email account. For desktop use, users can browse www.canva.com without having to download the application on a computer to use. For smart device use, it can be downloaded for free through the AppStore for iOS or PlayStore for Android applications. Therefore, Canva becomes one of the digital facilities that become the basis for the development of marketing creativity in a cost-effective manner. It is also one of the important elements in stimulating customer attraction through the visualisation of creative communication in strengthening relationships as well as encouraging the market to continue to advance in the challenges of today’s era of information dumping.
ADVANTAGE DISADVANTAGE
Canva is a design-focused online content production tool. It’s essentially an online Photoshop not for editing, but for design that’s perfect for individual producers and small businesses who don’t have design expertise or access to a designer. Although Canva itself may have its advantages and disadvantages.
Some of its advantages are :
- Because Canva is so simple to use and user friendly, anyone can become a designer. From the site’s interface to guided templates, it’s essentially a drag-and-drop design platform. Entrepreneurs who don’t have any knowledge in design can use canva with ease.
- Canva offers correct-sizing templates for different web platforms. You may select from a range of themes such as Facebook banners, LinkedIn banners, YouTube thumbnails, Instagram stories, PowerPoint decks, and more.
- Team access is available. Entrepreneurs don’t have to hire a virtual assistant or a social media marketer to make the design for your product. You may provide your team access while you are expanding and contemplating onboarding a team.
Canva is a terrific resource, but it does have some restrictions. Therefore, there are some disadvantages of canva:
- Template number restriction. Canva’s contribution is expanding month by month, yet template layouts and stock imagery are limited.
- Concerns about alignment. Canva is not intended for designers. One of the most serious concerns is that of alignment. Although applications such as Photoshop, Illustrator, and InDesign allow for precise alignment, Canva’s design elements are less so.
- The free version has limitations. Stock photos, templates, fonts, the brand kit, team sharing, storage, and support are all limited in the free edition. It is, nevertheless, to be anticipated. Entrepreneurs might have to subscribe to a pro account to have access to more perks.
REVIEW
As a student , we use canva in daily use when we are performing for a presentation , and we came to the conclusion that Canva is a fantastic tool for producing social media graphics. Its user-friendly drag-and-drop interface and extensive template library make it simple to generate eye-catching posts for sites such as Instagram, Facebook, and Twitter. Canva provides everything you need to design social media visuals that will get seen, whether you’re a marketing specialist or just starting out. Canva is also excellent for presentations. You can easily build professional-looking presentations with its ability to generate slides and incorporate images, charts, and infographics. Additionally, because of its user-friendly design tools, you don’t need any design knowledge to get started. Canva has you covered whether you’re doing a presentation for business or education. Canva is an excellent tool for producing simple graphics and marketing materials, but it may not be the greatest option for more complicated graphic design jobs. If you’re a professional designer or want more complex design tools, software such as Illustrator or Photoshop may be a better option.
One Response
The article provides a clear introduction to Canva, explaining its features and how it can be used by entrepreneurs. The text also provides advantages and disadvantages of Canva, which is useful information for potential users.