How Virtual Reality Or Augmented Reality Are Transforming The Future Of Business – NoruRazak

How Virtual Reality Or Augmented Reality Are Transforming The Future Of Business

How Virtual Reality Or Augmented Reality Are Transforming The Future Of Business

INTRODUCTION

It’s one of the best times to be an entrepreneur today. With evolving technologies being made available to support almost any business idea, the possibilities remain endless and businesses are exploring new trends and innovations. A great example of this is the increasing popularity of Augmented Reality and Virtual Reality, combined with the ready availability of necessary tech support such as cameras and bluetooth on everybody’s mobile phones, enabling businesses to provide state-of-the-art services, on the go. Augmented and virtual realities are two crucial components for businesses these days. Many business projects are seeing improvement due to AR and VR. Also, there are various training programs available to teach people how to use them. Here, we’ll look at how AR and VR play an essential role in improving businesses. The AR/VR industry was initially limited to the field of entertainment and gaming but is now expanding at a swift rate, making its way into businesses and even small start-ups. It is capturing diverse industries including tourism, real estate, healthcare, fashion, and design, and also education and training. Marketers study trends and incorporate them into their strategies. There are many trends, some are being replaced by others. But there are global trends – megatrends that change the lifestyle of people and affect business. Megatrends are interconnected and entail environmental, social, and economic changes.

Before we start our report about Augmented Reality and Virtual Reality, we have to know what’s the meaning of both technologies. So, what is Augmented Reality (AR)? AR is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular. Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies’ decision-making and gain insight into consumer spending habits, among others.

Next, Virtual Reality (VR), is the use of computer modeling and simulation that enables a person to interact with an artificial three-dimensional (3-D) visual or another sensory environment. VR applications immerse the user in a computer-generated environment that simulates reality through the use of interactive devices, which send and receive information and are worn as goggles, headsets, gloves, or body suits. In a typical VR format, a user wearing a helmet with a stereoscopic screen views animated images of a simulated environment. The illusion of “being there” (telepresence) is affected by motion sensors that pick up the user’s movements and adjust the view on the screen accordingly, usually in real-time (the instant the user’s movement takes place). Thus, a user can tour a simulated suite of rooms, experiencing changing viewpoints and perspectives that are convincingly related to his head turnings and steps. Wearing data gloves equipped with force-feedback devices that provide the sensation of touch, the user can even pick up and manipulate objects that he sees in the virtual environment.

Augmented Reality has practical uses in business today. AR applications appear to be moving in the direction of more realistic business uses. For example, Lacoste, a sportswear company, offers an app that allows in-store buyers to place their foot on a specific point to view the shoes of their choice via their smartphone, displaying product details, custom sizes, and how it would look on customers.

The New York Times deployed an augmented reality app connected with their 2018 Winter Olympics to allow users to bring up athletes on the screen to explain their tactics just as those moves were taking place. Moreover, companies like Warby Parker (virtual eyeglasses try-on) and IKEA (virtual furniture installation in rooms) enhance AR experiences without the need for specialist hardware. Well, if you want to incorporate this cutting-edge technology into your business process, you can hire AR developers with relevant expertise.

Virtual Reality uses in business

We also have Virtual Reality uses in business. We’re living in an age when virtual reality is becoming more than just a concept. Tech giants like Google, Facebook, Samsung, HTC, Huawei, and many others create VR devices that bring realistic worlds to life. For a few years, smartphones and headsets have been the most prevalent method of delivering a VR experience. This has been the most accessible way for consumers to try out virtual reality. The virtual reality market is far more developed than the current augmented reality business. To create an engaging VR experience, the necessary software tools, and hardware platforms are now available.

Virtual reality experiences are increasingly finding new pathways into our lives, thanks to the availability of more complex systems like the Oculus Rift, which are combined with 360 cameras. Virtual reality also shows some beneficial commercial uses, ranging from real estate to tourism. Manufacturing has begun a new reality as next-generation VR and AR become available. Although virtual reality technology has been available for many years, it has only been recently utilized in manufacturing environments. Virtual reality, when used in the manufacturing industry, can help with a wide range of issues such as increasing productivity, reducing training costs, and increasing the availability of new products to market. Employee safety is essential when it comes to working in manufacturing. Manufacturing has begun a new reality as next-generation VR and AR become available.

Although virtual reality technology has been available for many years, it has only been recently utilized in manufacturing environments. Virtual reality, when used in the manufacturing industry, can help with a wide range of issues such as increasing productivity, reducing training costs and increased availability of new products to market. Employee safety is essential when it comes to working in manufacturing. Virtual reality allows management to get a glimpse of specific issues of concern, making changes, and providing a safer work environment, without the risk of employee injury in the process. Here are a few examples of how some companies are using AR and VR to change their manufacturing and allied processes – and how they’re already benefiting from these technologies

VR for In-Store Experience

With COVID-19 still wreaking havoc and the future seems uncertain, more and more e-commerce businesses will use Virtual Reality to draw in customers. Keep in mind that traditional stores attract customers by creating an alluring environment with dynamic product displays. For online businesses, now is the time to invest in VR and close the gap between traditional stores and online shopping. This magical technology induces the social aspect of shopping in real time. With 3D products, customers can walk around the VR store, interact with friends, and even ask a virtual member of staff for support if necessary.

Second, Virtual fitting. In 2022, progressive e-commerce projects will begin to very actively introduce virtual reality technologies, primarily as virtual fitting. Since now, and so most of the trading takes place online, this process will be even more comfortable for customers. This will help customers with what they are buying. For example, augmented reality mirrors allow shoppers to “try on” desired clothes or shoes without actually wearing them. While virtual fitting solutions are popular in clothing and footwear stores, they will now be available for furniture, makeup, glasses, and accessories.

Next, VR for houses and apartments. For example, VR technology will play a key role in opening up the real estate industry. This allows potential home or apartment buyers to take a journey into the digital world. The best example is the Softengi real estate app. This allows retailers to create accurate models of a house or apartment and invite shoppers to visit them virtually using a VR headset. The model is made from a house or apartment that is under construction and can be remodeled. VR presupposes technological equipment both on the part of content producers and on the part of users, therefore the technology is not ubiquitous. Its counterpart is augmented reality, AR is more practical.

How will AR change communications with stakeholders?

AR complements existing print and 2-D digital communication approaches and in some cases can replace them altogether. Yet we see AR as much more than just another communication channel. It is a fundamentally new means of engaging with people. Just consider the novel way it helps people absorb and act on information and instructions. The web, which began as a way to share technical reports, ultimately transformed business, education, and social interaction. We expect that AR will do the same thing for communication—changing it in ways far beyond what we can envision today. Companies will need to think creatively about how they can use this nascent channel.

The conclusion, Augmented reality and virtual reality provide real, measurable benefits for online brands, and their future trends are also brilliant. While the trend still has room to develop, it is already yielding tangible results for brands online – from furniture and luxury goods to cars and more. Needless to say, investing in AR and VR is now one of the most reliable ways to attract new customers, increase sales, reduce product returns, and increase customer loyalty. In the coming years, augmented and virtual reality technology will lead to a business revolution. If you want to survive the test of time, you should align your firm with technology. As more retail, real estate, automotive, and media companies try to engage their core consumers with AR/VR, the use of the technology is projected to grow. Therefore, you should contact a top mobile app development company in India to incorporate these technologies into your business process. Furthermore, service providers are likely to see a lot of potential in developing AR/VR solutions for their clients. As a result, AR and VR are poised to expand across major regions, industries, and sectors for the greater good.

REFERENCE

– Page not found – DataScienceCentra
– Why Every Organization Needs an Augmented Reality Strategy (hbr.org)
– Augmented Reality (AR): What it is, How it Works, Types & Uses (aimultiple.com)

fasihahzakaria

Leave a Reply Cancel reply

html project

December 21, 2023 No Comments

/*! elementor – v3.7.1 – 14-08-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Services Detail xxx xxx xxx xxx xxx xxx

Real-World of Tarim

August 11, 2023 No Comments

/*! elementor – v3.7.1 – 14-08-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Real-World of Tarim, Yemen Real-World of Tarim, Yemen Introduction /*! elementor

Edit with Adobe

March 20, 2023 No Comments

dobe Inc, originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialised in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.

Entrepreneur and Carousell

March 16, 2023 No Comments

Quickly put it up for sale! Used and new items may be bought and sold on the Carousell app and website. Creating an account to purchase or sell products is simple and quick. To put an item up for sale on Carousell, all you need to do is touch on the sell button, take a picture of it, and fill out some basic information about it; the whole process takes approximately 30 seconds.