INTRODUCTION

       E-business is any aspect of the ordering and purchasing procedures carried out online. E-business began to spread among people at the beginning of the Covid-19 pandemic era. It is because, people could not go out and buy whatever they want during pandemic. With E-business, people can purchase whatever they want with online purchasing. E-business really helps some people to survive. During pandemic era, many people could not afford to pay the rent and their expenses on food, bills and more because they did not have money. Some companies also had to shut their company down due to lack of workers and money to continue.

        When pandemic Covid-19 happened, many people joined E-business as a seller, dropship, personal shopper, and agent to get their income. There are many platforms that allowed the sellers to sell their items on online website such as TikTok Shop, Instagram, Shopee, Lazada, and Shein. Since pandemic Covid-19, people are more focus on using internet and they often use internet as a daily use. This is the main reason why people choose to join E-business, because there are so many target customers are using internet to purchase their needs.

       E-business really improve our lifestyle. There are many reasons why E-business manage to help people to improve themselves and help people to survive during this era. E-business and e-commerce are related, but e-business includes much more than just online shopping. Functions and services include everything from creating intranets and extranets to having application service providers deliver e-services online. Businesses use e-business to do joint research, work together on sales promotions, and purchase components and supplies from other businesses.

         Businesses are constantly rethinking and redefining their business models in response to emerging technology, hybrid workforces, raised customer expectations, and in particular, the accessibility, reach, and ever-evolving capabilities of the internet. New business requirements have emerged as a result of the recent expansion of e-business. Customers anticipate businesses to offer self-service choices for making purchases, individualized interactions, and quick, secure interactions. For maintaining the security of electronic data, new legal regulations and recommended practices have been devised. To defend themselves from hackers, fraud, and theft, businesses have implemented strict security policies and tools including encryption, digital certificates, and multi-factor authentication.