In this era of globalization, online business is no stranger in our world, because technology that is growing over time greatly improves our society’s knowledge in technology. Because of that, the country’s economy has also increased drastically and is able to produce a society that is IT and internet literate. Before that, was it an online business? Online business or electronic commerce refers to business or commerce that uses communication and information technology equipment and infrastructure as a medium for communication and transaction purposes. Simply put, e-commerce is simply the process of buying and selling products through electronic means such as mobile applications and the Internet. E-commerce has grown in popularity over the past few decades. Due to this growing technology, it has also replaced the traditional way of payment and purchase. Furthermore, due to the contagion of COVID-19 that has hit our country, many sales are done online to reduce the number of people gathering in large numbers and more. However, we should help the entrepreneurs out there to explore and venture into the internet to further expand their business online. This is because the community makes more purchases on the internet because it does not bother them to leave the house and only make payments online. Therefore, traders should keep up with the times to do business online. But how? Let’s see how e-business helps entrepreneurs in business.

          There are many ways that help e-business entrepreneurs to grow their business, one of which is doing business online. This matter has gone viral in our country because there are many applications that give entrepreneurs the opportunity to make sales online. Examples are Shopee, TikTok, Instagram, Telegram and many more apps. But these are 4 applications that are becoming more and more contagious and have become the target of young traders to promote goods online. Is there evidence that this application helps entrepreneurs in selling online? The answer is yes. Applications such as Shopee and TikTok help entrepreneurs a lot in their business because these applications have been drastically spread in recent times and have been growing since the spread of COVID-19. This is because, Shopee and TikTok help entrepreneurs introduce their products by promoting them in livestream or live broadcasting. This activity is very effective because the merchant can show his followers on the live stream more clearly what the product looks like, the size of the item and more. Livestream is also very helpful for merchants to promote their products so that they can be sold more easily than just displaying their products in their stores or online catalogs. Compared to the Lazada application. Lazada has a similar concept and function which is a platform that gives sellers the opportunity to sell there by creating a sales account and displaying the products they want to sell but the downside is that Lazada does not have a platform to sell in livestream, so because of that Lazada becomes less attractive. In addition, Shopee also has more advertisements and is displayed everywhere. Compared to lazada, they have less ads so because of that people know more about Shopee than Lazada. Telegram, on the other hand, is a platform for merchants to display pictures of their products and product links so that customers can easily find them without looking for them. This alternative is often used by teenagers who have a large social media following. When they have fans and followers, surely their followers want a list of items they wear, for example clothes, food, accessories and so on. So they will create a telegram channel to promote the item in that channel. So with these various facilities, the entrepreneurs should use them well in order to be able to keep up with the times and the business will also be more profitable and grow.