E-business is the electronic business that conducts online business processes on the web or internet and is used to describe financial transactions made or recorded electronically. This type of business changed many things in business life. Even transactions can be made through a watch or mobile phone. Innovations in technology and communications have enabled businesses to operate globally in unprecedented ways, and anyone can join the business with minimal modalities and expenses. So, they can save money, especially small business owners can save a tremendous amount of money at start-ups because they don’t have to pay for building maintenance, storefront, and utilities. To open an e-business is to pursue a dream of balancing professional goals with personal freedoms at a pace people can live with. The owner of the business can go from the manufacturer to the customer’s virtual cart, which saves on shipping costs and makes the products cheaper overall.

An e-business model is a method by which an organization sustains itself in the long-term using information technology, particularly the internet, which includes its value proposition for partners and customers as well as its revenue streams. E-business has four business models, and the first model is business-to-business (B2B), which applies to companies buying from suppliers and selling the products over the internet. The second model is business-to-consumer (B2C), which means the sellers offer their products or services to consumers online. The next model is a consumer-to-consumer (C2C), and this model applies to sites primally offering products and services to assist consumers interacting with each other over the internet the last model is a consumer to business (C2B), which any customer that creates their value and demand for products or services.

So, Industry 4.0 technology changes entrepreneurs in creating new businesses for the new market using the e-business model by revolutionizing the way companies manufacture, improve, and distribute their products. This improvement in digital technologies leads businesses to increase automation, predictive maintenance, self-optimization of process improvements, and a new level of efficiency, which can also make it easier for them to create new products or innovations from time to time. For the common e-business forms, the owners must provide digital content such as on YouTube, Tik Tok, Instagram, or anything else that they can use to attract people to choose and buy their products and services. They also provide the infomediaries that provide the specialized information about the products, the portals that become central websites to access specialized content, online marketplaces, and service 2 providers. Online selling allows entrepreneurs to collect, synthesize, and use customer information, which gives benefits when they have to run various customer retention activities.