CHAPTER 2 Evaluating a Firm’s Financial Performance
Financial analysis can be defined as the process of assessing the financial condition of a firm.The principal analytical tool of the financial analyst is the financial ratio. In this chapter, we provide a set of key financial ratios and a discussion of their effective use.
CHAPTER 6 The Meaning and Measurement of Risk and Return
In this chapter, we examine the factors that determine rates of return (discount rates) in the capital markets. We are particularly interested in the relationship between risk and rates of return. We look at risk both in terms of the riskiness of an individual security and that of a portfolio of securities.