YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. Steve Chen, Chad Hurley, and Jawed Karim debuted it on February 14, 2005. After Google Search, it is the second most visited website and is owned by Google.
Marketing on Youtube help people recognise you
Marketing through Youtube will appear on Google
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.
Marketing through Google Advertising
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme.
It works like :-
1) Viewer sees your video ad in another video and clicks on it.
2) You pay for that click as part of your campaign budget.
3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos. (can be disabled)
Advantages of Using Youtube
- Youtube is a free social media site that allow users to upload videos and share content
- Easy to use and share informative videos, and users can use methods like polling or post updates to make it more entertaining
- It is the second-highest viewed social site and can connect with people worldwide
Disadvantages of Using Youtube
- Such as vulgarity, bullying and defamation, and difficulty earning money
- Gaining audience and views is difficult
- Shortage of views and subscribers can affect monetisation and earnings.
- Too much distraction like millions of videos are uploaded on Youtube every minute.
While YouTube is working on some of the features, most of these will be available within a few weeks. These tools will not only make viewers experience more enjoyable, they are also beneficial to marketers. In fact, small businesses using this video platform to promote their brands and products will find it especially beneficial
The article provides a good overview of YouTube as a video sharing platform and its advantages for small businesses, including the potential to increase website authority and earn money through the AdSense program. The article also highlights the increasing importance of video content for search engine optimization. However, the article could have provided more detail on the potential disadvantages of using YouTube, such as the difficulty of gaining a large audience and the risk of inappropriate content. Additionally, the article could have provided more specific examples or data to support its claims.