Noru Razak
Goddess Sweet Appétit
CRAVING? JUST TAP AND GRAB
INTRODUCTION
Goddess Sweet Appétit is an application medium to order desserts from various types of stores that provide desserts and sweet foods. This application also provides food delivery services directly to customers, especially focusing on women who love something sweet like desserts. Our vision is to fulfill the wishes and desires of women who crave sweets from time to time. While our mission is to cooperate with all types of stores that provide sweets and also produce desserts that are easy to deliver and also help in improving the look, taste, and price of existing desserts. This Goddess Sweet Appétit service is offered throughout Malaysia.
In addition, our objective to develop this Goddess Sweet Appétit application is because working women are now increasingly busy managing daily work and managing family affairs for those who are housewives do not have time to visit or find shops that sell sweets to fulfill their desires. This happens because stores that provide sweets are difficult to find and are quite far from the location of the customer’s place where it will take the customer’s time to go to the store. Customers also cannot leave their workplace and do homework just to buy sweets. Ineffective advertising and promotions made by candy businesses can make it difficult for customers to recognize the store. So, to solve the problems that are often faced by this group of women, the Goddess Sweet Appétit application offers a dessert delivery service to the user’s location. There is a wide selection of sweet food stores that can be chosen according to the user’s taste.
Furthermore, one of the uniqueness of this application that is different from other platforms is that users can make reservations through this application directly by just filling in some important information. With this reservation, users can save time without having to queue or wait for their turn to enjoy their sweets. Thus, users can manage their time to work and enjoy their desire for sweets in an orderly and smooth manner.
Next, the Goddess Sweet Appétit application is a hybrid application where it combines the functions of a social media platform and a food delivery platform. This application provides features where users can communicate with each other to explore stores that offer interesting sweets. This application is similar to the Instagram application where it has a feed that allows users to upload pictures as well as put captions about the dessert shop they have been to. From the upload, other users who have never been to the store location will be interested in the experience that has been shared through the upload of the picture.
Finally, users who often use this application service will get points from their purchases. If the user collects a lot of points, they will get a coupon to be redeemed if this application promotes on a special day such as in conjunction with the user’s birthday, new year, and so on. Offering coupons to users will have an impact on increasing the percentage of users who use this application.
POTENTIAL
There is a lot of potential and impact from the Goddess Sweet Appétit application, which is that it can commercialize the sweet business that is hidden and unknown to many. This application allows small dessert shops to advertise, improve their products according to trends, and help them to commercialize their products to the knowledge of many customers. In addition, this application offers a delivery service. As we all know, women are becoming more workaholics because of the increased competitiveness of working in companies and at the same time taking care of their families. So, this app can help by delivering sweet desserts to them so that they can release stress by eating their favorite desserts and satisfy their dessert belly and cravings for sweets. In addition to that our reservations and ratings. This application offers table reservations for women who have a busy work schedule but still want a sweet dessert. After using this service, there is space for users to make star ratings and comments based on their level of satisfaction with the service provided. Finally, we have a special section for customers to share their photos at the dessert shop to brag and show off to others about the special treat they experienced at the shop. This application also has the potential to become a trending application in Southeast Asia.
ORGANIZATIONAL CHART
EXPLANATION OF THE ORGANIZATIONAL CHART
1) CHIEF EXECUTIVE OFFICER (CEO)
Nur Diana Fatheen is the CEO of Goddess Sweet Appétit and she is one of several business leaders tasked with leading a corporation and CEO of Goddess Sweet Appétit usually answers to the directors of the company and was responsible for increasing our company’s worth. We chose Miss Diana as Goddess Sweet Appétit’s CEO because she has extensive education, training, and experience to operate the company and she is also the right person to be in charge of the company’s overall operation. Since the company needs someone who has well-developed skills in leadership, communication, and management, we agreed to appoint Miss Diana as CEO of Goddess Sweet Appétit to manage each of the executive officers and other organizations to run every activity in our company. She also has more than a bachelor’s degree and extensive business and industry experience all of these are the qualifications to be the Chief Executive Officer. Job description for CEO The option is Miss Diana needs to lead the development and implementation of the overall organization strategies she needs to formulate the strategic plan that guides the direction of the business which is happening in Goddess Sweet Appétit company. As we can see in other companies, their CEO was responsible for overseeing the complete operation of an organization and evaluating the success of the organization in reaching its goals. The same goes for Goddess Sweet Appétit company, the CEO needs to make sure that all the activity has to be done completely to achieve what the organization set as their achievement and objectives in our company. She also has substantial commercial and industry expertise, which together with her bachelor’s degree make her qualified to serve as CEO. According to the job description for CEO, Miss. Diana must oversee the creation and implementation of the overall organizational strategies. She must also develop a strategic plan that directs the course of the business as it is being conducted by Goddess Sweet Appétit. If we look at other companies, their CEO was in charge of managing every aspect of the business and determining whether the firm had been successful in achieving its objectives. The CEO of Goddess Sweet Appétit must ensure that all tasks are completed completely to meet the goals and objectives set by the organization for our firm.
2) CHIEF OPERATING OFFICER (COO)
An Nasyrah was chosen to serve as the Chief Operating Officer of Goddess Sweet Appétit. She is a member of the executive team of the company and is responsible for managing daily operations and management. The COO typically has overall control over the entity’s operations. To be a COO and oversee the operations that have been done under her department to fulfill the corporate mission that has been defined, Miss An does have excellent managerial, leadership, communication, and analytical qualities. She manages all corporate operations and is the CEO’s, right-hand woman. The Chief Operating Officer’s (COO) job description specifically states that Miss An must create the regulations that support the company’s culture and goals. In addition, for success and growth, the COO must establish comprehensive goals and supervise executive work in areas like information technology (IT), marketing, sales, and finance daily. Not to be forgotten, Miss An was given the responsibility of motivating the other staff to provide their very best, as this will be the key to making our online foodie system the most well-known system in the entire world. Last but not least, the COO must support the CEO in fundraising efforts and present the CEO with a report on all significant issues. Overall, the Chief Operation Officer must concentrate on the results of the business’s operations.
3) CHIEF FINANCIAL OFFICER (CFO)
Mr. Mahadhir Hadi is the Chief Financial Officer (CFO) of Goddess Sweet Appétit’s business. He holds a bachelor’s degree in finance and economics and is employed as an administrator of businesses. He also pursues a master’s degree in accounting and maintains current knowledge of financial and accounting computer programs, which contributes to his strong verbal, written, and organizational abilities. In addition to having a master’s degree and several years of work experience, chief financial officers typically hold the qualification of a Certified Public Accountant (CPA), which is also necessary for Goddess Sweet Appétit’s industry. A list of the duties he performed also includes managing risks by analyzing the organization’s investments and obligations, as well as overseeing the company’s financial planning. He is in charge of overseeing the company’s financial operations and is required to keep track of every dollar coming in and going out of the organization. Therefore, Mr. Mahadhir must oversee and assess the capital structure and fundraising strategies of the company.
4) MARKETING MANAGER
Mr. Ahmad Firdaus is Goddess Sweet Appétit’s Marketing Manager as he fulfills the required skills and qualifications to be an assistant Marketing Manager. Before this position was taken by him, Mr. Firdaus completed high school and graduated in the business course of his degree and also completed a marketing internship. After his internship, He was gaining another work experience since he worked in several shops as a market seller and also as an employee that was involved in marketing activities and then proved a success in developing marketing plans and campaigns because of his verbal communication skills. So, the company decided that he is the right person to be chosen as Marketing Manager in Goddess Sweet Appétit. The list of job description that Mr. Firdaus need to do as a worker in marketing management is first, working with the executive team such as Chief Operating Officer (COO), Miss An Nasyrah, Chief Financial Officer (CFO), Mr. Firdaus, and others to set the marketing strategies for the business that Goddess Sweet Appétit runs and he is the person in charge to tracking the effectiveness of marketing campaigns and reporting findings to the executive team. In marketing management usually, they need to look after the bridging of the marketing department and make sure their spending is delivering a return on investment.
5) ADMINISTRATIVE MANAGER
Mr. Cha Eunwoo joined Goddess Sweet Appétit as an administrator since he had a bachelor’s degree in business administration and management, a relevant sector. Mr. Cha Eunwoo was chosen for the position of administrative manager because of his expertise in developing schedules, plans, and strategies for managing the business and expanding it. Goddess Sweet Appétit established a variety of skills and qualities for the employee for a career in administrative services management, such as having an excellent organizational skill to run our company’s activities, which as the online foodie system, good communication to handle their workers, good in leading their employees, and the ability to work to a strict deadline. Mr. Cha Eunwoo possesses all the qualities required by Goddess Sweet Appétit, and his ability to work well with others, respect others’ opinions, and have confidence in numbers makes it easier for him to assist the business in achieving its goals. Updating several calendars, scheduling appointments, particularly for the Executive Officer to attend, filling out various paperwork, maintaining databases made available by the system of Goddess Sweet Appétit, and other duties related to his position are additional administrative activities.
6) SOFTWARE ENGINEER
As we operate an online gastronomic system, Goddess Sweet Appétit has a software engineer on staff. As part of our business operations, the engineer is responsible for guiding the system’s advancement of the programmers who are integrated into it. Miss Alice is the software developer for Goddess Sweet Appétit, and her background check results met the company’s requirements. She has a degree in science and software, which will help her land this job. The organization also decided that the candidate for this role should have extensive knowledge of computer systems and programs like C++ or Java. Miss Alice has been tasked with maintaining the current system and integrating new software, and she must find and evaluate new technology before putting it into use. In addition to having a foundational understanding of coding, our software engineer typically applies the scientific method and has excellent mechanical skills. Given that Goddess Sweet Appétit is an online eatery, we must develop a system for taking and processing customer orders, which necessitates the creation of technical specifications by the software engineer. Due to her extensive expertise, Miss Alice has been able to hold onto her position within the organization.
7) SALES MANAGER
The sales manager of Goddess Sweet Appétite, Miss Mei Mei, holds a bachelor’s degree in business and marketing. A person with sales experience and a solid understanding of how to coordinate the company’s sales was needed for this role. Because Miss Mei Mei had four years of sales experience before joining our organization while working for another company, she was appointed to the position of sales management. She was capable of managing regional and local campaigns, sales, and promotions. To handle the sales activities in Goddess Sweet Appétit’s business and to reach the sales we were aiming for, she can also plan and direct the recruiting and training of new sales representatives. Miss Alice must monitor and analyze sales statistics based on important quantitative metrics, set discount percentages, and establish price schedules. When users see the discounts we offer on all of their purchases, it is to entice them to use our applications.
8) ACCOUNTANT
The position of accountant at Goddess Sweet Appétite is held by Mr. Fathul Khuzairi. He has a bachelor’s degree in accounting, excellent communication, analytical, and computer skills, work experience as an accountant in a small business, certification as an accountant, and a wealth of knowledge in arithmetic, accounting, and financial procedures. Additionally, she exhibits excellent ethical behavior while working for Goddess Sweet Appétit. Compile, analyze, verify, and prepare financial records for their department or organization. Ensure that financial records are accurate and in compliance with applicable laws and regulations. Prepare and maintain significant financial reports. Prepare tax returns and make sure that taxes are paid accurately and on time.
9) CUSTOMER SERVICE REPRESENTATIVE
Mr. Khalid Chew is Goddess Sweet Appétit’s customer service representative. He has skills such as interpersonal and customer service skills, analytical and problem-solving skills, time-management skills, and multitasking and organizational skills. He also can answer a high volume of calls and emails daily, ability to share work among a customer service team, and also ability to find the positive in any situation. In addition, He is a person who has high patience and attentiveness. Answering customer inquiries about the business and Goddess Sweet Appétit services, resolving customer complaints, guiding customers to the appropriate department or supervisor within Goddess Sweet Appétit, taking orders or processing payments, making changes to customers’ accounts, handling returns and exchanges, handling billing inquiries, and maintaining records of customer interactions regarding Goddess Sweet Appétit are all included in the job description for the position of a customer service representative.
10) FOOD CONSULTANT
Mr. Danisy Iman is a Goddess Sweet Appétit’s food consultant who is an expert in gastronomy, food safety, and food quality and advises food industry businesses and professionals on the development and improvement of their food service operations. A food consultant helps the company to collaborate with a sweet shop to create dessert products that can be commercialized and suitable to be delivered to customers. A food consultant’s key focus is to sample each recipe for sweet food that a seller sells. The food consultant will reprimand and improvise the taste and appearance of the less popular sweet food into a delightful dessert if the dessert does not satisfy or meet the customer’s expectations.
CONCLUSION
To sum up, the Goddess Sweet Appétit application was developed to fulfill the desires and needs of women who oftenly crave for sweets and desserts. This application focuses on working women who have plenty of time to indulge in dessert because they are occupied with daily responsibilities. In this application, users only need to choose the sweet shop they want before placing an order. users who have busy schedules, the user must choose the type of sweetshop and the preferred time period before using this application, which offers a direct table reservation service. Users of the application can can choose a price estimate based on their available budget using another feature of the software system. This application also enables users to upload a photo with captions about their experience with the dessert shop. This application also allows users to discuss dessert shops within the community.
Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), Food Consultant, Software Engineer, Marketing Manager, Customer Service, Admin, Software Engineer, and Sales Management are the 10 positions listed in the organizational chart for Goddess Sweet Appétit. Each of these 10 positions is crucial to the success of the business and the achievement of its vision and mission. Organizations set up in Goddess Sweet Appétit provide a range of services to the general population to improve their quality of life as individuals and as communities. It can be claimed that the organizations run by Goddess Sweet Appétit use management control systems to steer employees’ behavior in the proper ways and help the organizations reach their objectives. However, it might be challenging to influence employees’ behavior, especially if personal objectives diverge from organizational objectives.
