Introduction

        Nowadays, the use of the internet is so widespread that it gives many more benefits to universal society. Among them, we can do business online without having to meet up with our customers. It is called e-Business. So e-Business is the choice of a new business to start a business again during the COVID-19 season that hit the world. Indirectly, it leads to the country’s economic development.

        What is e-business? The conduct of online business processes on the web, internet, extranet, or a mix of these is referred to as “e-business” (also known as “online business” or “ecommerce”). Examples of customer-, internal-, and management-focused business processes include purchasing and selling goods and services, providing customer service, processing payments, managing production and supply chains, working with business partners, sharing information, operating automated employee services, and hiring employees. Online business transactions are referred to as “e-businesses.” Electronic business differs from electronic commerce in that it uses an internal or external network to enable business processes (inbound and outbound logistics, manufacturing, operations, marketing, and customer service) throughout the value chain. E-Business only deals with online transactions to sell and buy goods and/or services.

         There are a few platforms that entrepreneurs can use to do e-business, such as Tiktok. Tiktok is one application that people now mostly use to entertain themselves during PKP 1.0. At that time, people can’t go out because the government restricts people from going out because they don’t want to spread the COVID-19 virus. Before we get into how Tiktok gives many benefits, we should first define Tiktok. TikTok is a social networking platform that debuted in 2016. It has since grown in popularity and is now used in over 150 countries. TikTok has attracted a large number of content creators and influencers. TikTok users can customise and optimise their videos before posting them by adding relevant hashtags and sharing them on other social media platforms, increasing their visibility on search engines. TikTok also has a popular ‘Challenges’ feature, which allows creators to take part in growing trends, contests, and themes. Those who participate in the challenge have their video shown to those who are participating in the challenge, increasing the likelihood of their video going viral. Businesses are realising that TikTok, with its massive and growing popularity, has the potential to reshape the way brands and businesses communicate with their customers, convey events, share information, and connect to communities and cultures all over the world through relevant displays and conversations. Since Tiktok upgraded their app to Tiktok Shop, we can now use one of the app’s features, Tiktok Live, to advertise or sell our products. This app can assist business owners in making changes to their lives while also helping them launch new businesses into new markets. Let’s discuss how Tiktok gives many benefits to changing entrepreneurs’ lives.