Moreover, nowadays the progress of a country is measured by the level of technology in that country. After all the explanation above finally we will observe, explore and study how AR and VR open up opportunities and changes the entrepreneur in creating new life and improvise their business for the new market. Since Covid-19 hit the world, various changes have been created and highlighted by humans, technology in particular. Similarly, the country of Malaysia has been greatly affected by the events that have taken place since Covid-19 hit. It is the priority of a country that does not want the country’s economy to fall and go backwards because of this epidemic which has now claimed the lives of millions of people.

Not only that, the effect has reduced and limited human social activities for the past 4 years. For Malaysia, whatever obstacles beset this sovereign country must be overcome and dealt with as best as possible to ensure that the country’s economy runs and is stable as usual and will even be improved. Therefor it has become the new norm and the people are now increasingly accepting the fate that this epidemic is difficult to eradicate. As a result, various technologies have been uploaded and improved in order to achieve the goal of breaking the chain of Covid–19 and at the same time not wanting social activities to be interrupted in order to maintain good relationships between people as well as not wanting social relations and community life to be interrupted and extinct following the spread of this epidemic. The same goes for social activities in business life. For example, shopping for clothes, accessories, food, electronic equipment, kitchen equipment, other facilities and many more. Not only that, there are even groceries sold online With the age of the world becoming more sophisticated, Virtual Reality or known as VR applications seem to be moving towards more realistic for business use. It offers every business the opportunity to rethink the way they communicate and interact with their customers as long as they are in the business industry. It can also play a role as a marketing and customer service tool, VR opens up new opportunities and methods to showcase products and services. Furthermore, it is likely to be a unique source of useful information for studying customer behaviour.

The purpose is to study ways and methods or approaches that are more effective to attract customers interest in the business being conducted at the same time businesses can improve their business strategy in the future. Instead of visiting a physical showroom, customers living an increasingly digital life will simply put on a headset that will be displayed in virtual form. Once the customer is in the store via a virtual VR application, the customer can interact with a sales assistant who is a virtual representation of a real human being or more likely over time, an AI which is artificial intelligence or in simple word is a robot that operates to serve the customer operated and controlled by a human. If a customer wants to see a new car, furniture or kitchen appliance before buying it, VR will allow them to do so without having to go to the store. It offers a convenient alternative for customers. For example, Ikea already offers a virtual showroom and many other retailers will likely follow suit. VR fits with the new norm that encourages people to do less face-to-face social interaction. This can also reduce physical contact which is a major cause of the spread of the Covid epidemic cannot be decided. The same goes for Augmented Reality or also known as AR. There are several ways businesses today approach using AR in their business lives. Foremost in retail activity. Retailers are prioritizing the customer experience with improvements through digital methods. Through an initiative created that allows the existence of interaction between digital shopping activities and physical shopping activities.